Newtons are a Nabisco-trademarked version of a cookie filled with sweet fruit paste. Fig Newtons are the most popular variety. They are produced by an food extrusion process.Archived at Ghostarchive and the
target="_blank" rel="nofollow"> Wayback Machine: Their distinctive shape is a characteristic that has been adopted by competitors, including generic fig bars sold in many markets.
The Kennedy Biscuit Company was one of eight bakeries bought out by William Moore in 1889 to create the New York Biscuit Company. This company merged with the American Biscuit Company in 1898 to form the "National Biscuit Company", or Nabisco. The recipe for Newtons along with the manufacturing machine were among the assets brought into the new company, and the cookies were trademarked as "Fig Newtons".
In 1991, Nabisco held a 100th-anniversary celebration of the cookie in the city of Newton, Massachusetts.
Since 2012, the "Fig" has been dropped from the product name (now just "Newtons"). According to Nabisco, one reason this was done is that the cookie had long been available in other flavors, like strawberry, raspberry, and blueberry. Another reason was a general negative perception of figs, and their association with "old" things.
The cookie is Nabisco's third best-selling product, with sales of more than 700 million bars a year as of 2018. www.heraldmailmedia.com Have a rootin' tootin' celebration of Fig Newton Day, January 10, 2018, Lisa McCoy , Herald Mail Media
In 2011, a crisp cookie was introduced in the United States named Newtons Fruit Thins, after being successfully marketed by Kraft in Canada as Lifestyle Selections, a variety of Peek Freans. The product line has since been discontinued.
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